The data behind moving attention
We Add the Missing Piece: Attribution.
Outdoor advertising was never bad at attention. It was bad at proof.
A wrapped truck earns real-world attention that no ad blocker removes and no scroll skips. The historical weakness of physical media was never exposure — it was the inability to connect that exposure to an action. Menace Media closes that loop by making every placement addressable.
The wrap earns attention in the physical world.
A campaign-specific QR code opens a tracked destination.
An offer, promo code or lead form captures intent.
The advertiser's own funnel completes the transaction.
Scans, leads and conversions report back to the campaign.
Verified sources only
Menace Media does not publish invented industry statistics. The structure below is reserved for verified research with citations, added as each source is confirmed.
Vehicle advertising exposure
Verified third-party research on daily impressions, recall and cost efficiency for vehicle-based out-of-home advertising.
Frequency and recall
Documented effects of repeated exposure over a multi-month flight on brand recognition.
QR adoption
Verified scan-behavior research covering how consumers use QR codes in physical environments.
Short-form video discovery
Verified reporting on recommendation-feed distribution and non-follower reach.
First-party campaign data
While third-party research is being verified, the numbers we stand behind are the ones our own systems record.